Words fly, writings remain

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"The strategy was simple, we can’t design another ‘me too’ product, Legend was sick of seeing the same looking things on the shelves, they wanted something that offered the market something new and unexpected. With ‘Stories worth sharing’ as our central strategy, we developed product names, brands and packaging that leveraged local BC legends and created custom illustrations to bring the stories to life on the bottles. We wanted every detail to be considered, from container selection, non-traditional colour selections and print finishings to create something that stands out from the crowd."

Also Known As

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Columbus Monthly commissioned me to create a series of maps for a double page feature about adventure trails to explore by bicycle.

The magazine is out now, so if you happen to live in the area - get a copy and get cycling!